A difference of one degree

Let me ask you a question: What's the difference between 211 and 212? You say, that's easy - 1 and, of course, you're right. Now, what if I say, what is the difference between 211 and 212? You still say "1", but there's a distinct difference between these two separate temperatures: 211 is just really hot while 212 is water's boiling point.

Boiling water has a lot more properties and uses than just hot water: it generates steam which can provide power; the water begins to change form from a liquid to a gas; small difference, huge impact.

In business, small details can be the difference between winning a contract or losing it, between making a client happy or disgruntled. It may seem obvious, but the small book called 212: The Extra Degree by Sam Parker illustrates the point deftly, reminding us of the importance of even one degree. I highly recommend this book; it's a quick read. There's even a short video at www.just212.com to share with your employees, colleagues and friends as well.

At Droste, we are committed to going that extra degree for our clients. We look carefully at the small details and take the steps required to make our programs work for our clients. If a program needs adjustment to serve our clients better, we are going to figure out what the adjustment should be and make the change. We want our clients to think we're great, so you can count on us to make your water boil (in a manner of speaking).

On a personal note, earlier this summer, I conquered the challenge of climbing Mount Washington. Mt. Washington is part of the White Mountains of New Hampshire and is the highest peak in the northeast at 6,288 feet. The strongest wind gust in history was recorded there in 1934 and measured 231 mph. Luckily for us, it was nowhere near that windy the day we (Kathy and I) climbed it. I found it easier not to directly focus on getting to the top, since there are many rises on the way and you're deceived into thinking you're almost there when you're not. Instead, I just concentrated on steadily climbing and stopping along the way to take in all the beauty and nature that was around me. Believe it or not, it was actually harder to come down than go up, probably because when I got to the bottom, it meant my wonderful day was over.

Until my next post, take care and prosper.


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