As I travel throughout the U.S. it seems that no one in the airport is without a mobile device. Whether they're 8 or 80, they are all using mobile devices of some sort!
Just 10 short years ago, in 2002, smart phones were a twinkle in the eye of early providers like RIM, who released the Blackberry in 2003. This first edition smart phone was embraced by business people for its larger screen size and full keyboard, making it easier for on-the-go executives to type emails, read documents and in general, conduct business while they were out and about. Believe it or not, Blackberry had about four years to dominate the market before Apple introduced the iPhone in 2007. Android was rolled out two years later, in 2009, and by 2010—just eight short years—over 297 million smart phones had been sold worldwide.
In 2011, that number increased by about 40% with a total of 491 million smart phones sold last year alone. It's estimated that by 2015, nearly 1 billion smart phones will be sold, adding to an already large population of smart device owners. If we figure in some tablet numbers (i.e. iPad), the number of smart mobile devices in the market is nearly staggering.
So, what does this mean for you? It means, that “if you don't have a mobile strategy, you don't have a future strategy," as Ian Carrington Director of Mobile & Social Advertising Strategy for Google was recently quoted as saying.
The good news is, with the increased number of units on the market, the number of opportunities for businesses of any size to have a mobile presence has risen dramatically as well. Whether it's placing banner ads on targeted mobile sites or apps, creating and promoting your own app or working with a partner like DROSTE Consultants to make turn-key apps work for you and your customers, you can get on board the mobile train. Which is good, because as you can see, it's moving full steam ahead.