Mobile Shopping Activity on the Rise - Are you ready?

If this past holiday season taught us anything it's that we're addicted to our mobile devices. U.S. smartphone penetration is up to 44% and 57% of those owners access the mobile web and download apps on a regular basis Time spent with mobile devices has also risen to 65 minutes per day, which is second only to TV Fifty-six percent of smartphone owners have looked for store information on their device while 32% have actually made a purchase.

By 2015, it is estimated that m-commerce transactions will amount to $670 billion Is your business ready for the mobile revolution? At DROSTE, we are releasing our first client-branded Mobile App, DROSTE iOrder and we know this is the wave of the future. As smartphones get smarter (hello, Siri), businesses must advance their thinking as well. Having a readily accessible app that delivers a stellar mobile experience is the key ingredient to capturing a portion of these m-commerce dollars.

Not convinced? A recent survey indicated that 2 out of every 5 shoppers who have a negative mobile experience with a brand will not come back. They won't try again on a laptop or desktop computer, won't make their way to a brick and mortar retailer, they won't even try accessing the mobile application again. Imagine if you lost two out of every five customers who came into your store. Scary, right?

While getting an app launched is time-consuming there are some interim steps you can take. Ensure that your location can be found on other mobile-heavy applications such as Foursquare, Shopkick or Yelp. Make it easy for customers to find you and you'll make it even more enticing for them to shop with you. And don't forget that having a website that can be accessed on a mobile phone is very different from having a mobile-enhanced website. Mobile is our future and it's time for businesses to jump on board.

If you'd like to know more about DROSTE iOrder Deli/Bakery Pre-Order Mobile App, please visit the link on the site or contact us at 978-686-5775. We'd be happy to show it off and discuss ways we can help you join the mobile revolution!

Sources: M-Commerce Booming On Tablets, Online Media Daily, November 2011; 2 in 5 Mobile Shoppers Penalize Retailer for Unsatisfactory Site, Marketing Charts, November 2011

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