It's not easy to book time against something that doesn't, in the short term, return dividends. However, it is imperative for you and your team to spend time thinking creatively about what's next on the horizon. You're probably thinking, “Must be easy for you since your business is technology." But I can assure you, it's not. Just like you, I also get caught up in the daily activities of making clients happy and delivering solutions in a timely fashion. It may be my business to stay ahead of technology and innovative solutions, but it has to be yours as well.
Here are a few of my tips for carving the time and making that “mind shift."
Find time when it's calm and quiet I find it easiest to work on the creative process over the weekends and early in the morning. It is my time to be alone and really look at the big picture.
Separate this creative time from the weekly grind Taking time outside of a normal work week allows me to leave behind the daily demands and focus on the process of future corporate innovation.
Achieve inner calm Reaching a clear place of thought can be very hard in the midst of a week with customer and employee demands on your time. However, enabling this “mind shift" is mission critical in order to thrive and prosper.
Evidence of how important this is can be seen as we drive our highways past once thriving business parks that are now dormant. Polaroid, Blockbuster and Wang; we wonder where these companies might be now if they had spent more time looking towards the future and planning strategically. Once big captains of industry, they are now gone and mostly forgotten.
Our world is transforming at light speed. This is a fact that will not change. Carving time from the daily demands of your industry to achieve the “Innovative Mind Shift" is mission critical for your company's long-term success.