title: 'I' Stands for Innovate subtitle: "" date: August 30, 2011 description: We have to evolve. As human beings, as individuals, as a species, as a group, as the universe, we must evolve, become more than we are this minute so that we can become more than we are in the next and so on… —

We have to evolve. As human beings, as individuals, as a species, as a group, as the universe, we must evolve, become more than we are this minute so that we can become more than we are in the next and so on.


Nowhere is this forward momentum more necessary than in business and, more importantly, technology. Over the past 100 years, technology has experienced a massive growth spurt, taking it from an infant learning how to crawl to a full-blown young adult, who is probably gearing up for a quarter-life crisis. Without this growth, we would still be riding in horse-drawn buggies, sending messages via a telegraph and using encyclopedias to look things up.


Instead, we are experimenting with electric and solar-powered cars, using electronic messaging as our primary method of communication and carrying around pocket-sized computers (i.e. smartphones) so that the Internet, the modern-day encyclopedia, is never further away than our back pocket.


All of this can be credited to innovation. At DROSTE, we've been riding the wave of innovation, often being the first in our industry to create new technology or apply previously developed tech in a new way. As our software has evolved, we've reinvented the way our clients handle their business, migrating manual processes to automated ones and often increasing efficiency by removing a step or three of the process.


While some companies have embraced innovation whole-heartedly, it is actually consumers who have adopted it with a vengeance. We've seen more and more customers willing to learn and adapt to this new method of living, conducting business and interacting at a startling rate, often surpassing business' adoption of these new processes or hardware. In many cases, consumer use has spurred companies into action, making it impossible for them to compete in the marketplace without adopting new technology.


A primary example of this is the iPhone. Designed and marketed as a personal device, upon its release, companies realized the iPhone and its operating platform had the power to transform the way they interacted with their consumers. The mobile application, now simply called an ‘app,' became part of our vernacular and the organizations that learned how to harness this technology first were viewed not only as innovative and forward-thinking, but as invested in their customers and the customer experience. Two elements very important for success.


As we've done previously with software applications, we at DROSTE have developed a way for our clients to reach their consumers on their smartphones, further engaging with the customer and enhancing their footprint in the marketplace. Our first iPhone app, launched late last year, iOrder is DROSTE'S initial step into the client-consumer realm. Allowing consumers to place their deli or bakery orders before even arriving at the store and then simply swing by to pick them up, is yet another example of innovative technology making people's lives easier. And DROSTE is helping to bridge the gap by offering cost-effective, innovative solutions that businesses of any size can take advantage of.


How innovative is your organization? Could you be more innovative? Unlike so many other things, innovation is a state of perpetual motion—moving forward so that others can move forward with us.



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